ABOUT
Sempre em busca de inspiração
IF YOU’RE A FREE-SPIRITED AND VISIONARY HOTELIER OR TRAVEL EXPERT WITH A LOVE FOR HOSPITALITY, UNIQUENESS, LIFESTYLE, AND LUXURY, LET’S EXPLORE HOW WE CAN ELEVATE YOUR BRAND TOGETHER.
ICONOCLAST HOTELS & TRAVEL GUIDES YOUR BOUTIQUE HOTEL OR TRAVEL BRAND TO GROW — STRATEGICALLY, EXPONENTIALLY, CONSISTENTLY, AND CONSCIOUSLY.
VISION, MISSION,
AND MUCH MORE
Welcome to Iconoclast Hotels & Travel, a business development company founded by Matilde Haour Ayala in 2022. Driven by her contagious energy, extensive knowledge of high-end hospitality, and a network of the la crème de la crème of the travel industry worldwide, Iconoclast embodies Matilde’s passion for reshaping luxury travel and empowering travel brands with bold creativity and a free spirit.
Our offerings include Sales Strategy, Global Markets Representation, Consultancy, Revenue Management, and more — all designed to elevate your brand.
Think of us as your dedicated sales department, providing outsourced services with a consultant's perspective, all focused on your success.
We love empowering our curated luxury collection and driving long-term revenue growth.
Prioritizing quality over quantity, we help businesses grow — strategically, exponentially, consistently, and consciously.
With a dynamic team working remotely from Lisbon & Porto (PT), Madrid (ES), Rome (IT), and Lyon (FR), we ensure you stay ahead of market trends.
Our collection showcases purposeful storytelling, a strong sense of place, a conscious approach, and genuine top-notch service.
Join us on this exciting journey as we redefine luxury travel.
We are proud to be both an XO Private Representation Master and a Connections Leader.
WHAT LA CREME DE LA CREME SAYS ABOUT US
RICHARD KRIEGER
Director
Sky Vacations
New York, United States
“ Working with Matilde and the team at Iconoclast Hotels has been outstanding. As my team and I began looking for properties to add to our portfolio we looked to Iconoclast and were thrilled with the collection.
The Iconoclast team spent time to educate us on each property, to explore positioning strategies and to provide marketing assets and support. Our Sky Vacations team considers Matilde and Iconoclast as key partners to our success and we're looking forward to more opportunities to work together. ”
ZAHAVA ABEND
CO-Founder & Director
SET | L.E/Miami I The House of Beyond
This is Beyond
London, United Kingdom
“ Matilde is an expert in her field, providing a service that will leave you feeling renewed excitement about the future of your business.
Her passion and energy are magnetic, ensuring your brand is represented to the fullest.”
NATASHA V. PHILLIPS
Owner CBT Luxury Edition
Vancouver, Canada
“ Matilde is an incredible professional and amazing person to work with. Her passion for the hospitality is contagious. In addition to excelling at sales, Matilde has deep knowledge of the hotel operations along with business acumen and her years of industry expertise, which combines into a well-rounded and savvy business professional. But above all stands her wonderful personality, her genuine love to the property she represents, coupled with her relations with travel advisors, many of whom are her friends for many years.
What really appealed to me when working with Matilde is her deep knowledge of the territory, cities, history, knowing smallest details such as producer of the furniture, designers involved, and love to the places she represents.
Matilde is detailed orientated and with great customer relation skills.
I highly recommend her as a professional. ”
IVAN LOPES
Owner Paradise Escape
Algarve, Portugal
" Partnering with Iconoclast has been an incredible experience for Paradise Escape. Their creative, free-spirited approach perfectly matches our vision, bringing new energy and ideas to our business strategies.
Thanks to their expertise, we've been able to elevate our brand, reach new markets, and connect with lifestyle-minded travel agents we aim to attract.
Iconoclast has truly been a key player in helping us streamline our operations and boost our growth."
